Most theaters would call 614% growth impossible,
David Minkin didn’t.
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From Steady to Scalable
David’s Los Angeles show was already one of California’s most respected magic experiences, but behind the success was a producer running uphill. The art was dialed in, the audience loved it, yet Rezdy Ticketing kept holding him back.
Even polished theaters hit invisible limits. When David switched to WSO, his site began converting visitors at more than twice the previous rate, same audience, same budget, less friction.
Since then, even his slowest month on WSO has outperformed his best on the old platform.
Proof that steady systems can scale.
Performance Snapshot
In just one year, the transformation was undeniable.
Proof Beats Promises
✅ +614% Total Revenue Growth (12 months)
✅ +189% Sales Efficiency (also called ECR)
✅ +152% Revenue per Visitor
WSO turned steady sales into compounding revenue. Same audience, same show, same performer.
Growth You Can See
Each vertical line marks a key system upgrade.
After launch, revenue shifted from flat to rising, then accelerated with expansion.
Producer’s Perspective
Every producer knows the feeling. The audience loves you, but the numbers never quite reflect it. That changed here.
"After switching to WSO, I broke my 18-year gross ticket sales record... TWICE... in two months. To say I’m a BIG FAN is an understatement."
David Minkin, Owner and Producer
David didn’t change his show, he changed his system. That clarity turned steady performance into momentum and momentum into measurable growth.
Behind the Results
The Friction: Even full houses lose sales when checkout drags. That’s not the producer, it’s the system.
The Fix: WSO replaced Rezdy’s multi-step checkout with a one-page checkout that converts faster, captures more, and tracks every visitor. The lift came from clarity, not extra effort.
The Boost: That precision turned hidden friction into visible revenue. Clear attribution showed which ads actually converted, so bad pushes were cut and strong ones were increased with confidence.
Proof in Conversion
David’s previous ticketing system converted fewer than 1 in 100 visitors into paying guests. After switching to WSO, his checkout performance more than doubled.
Sales Efficiency (also called ECR) measures the percentage of visitors who buy. When that rate doubles, revenue doubles too... without adding any new traffic.
Switching to WSO more than doubled David’s Sales Efficiency (also called ECR), the percent of visitors that buy tickets, turning hidden friction into visible revenue.
Every 1% lift in Sales Efficiency equals thousands in annual revenue without adding a single new web visitor.
Why It Matters
Every platform can process payments.
WSO is not ticketing software. It is a performance engine.
That’s why David’s success wasn’t luck, it was design.
Proof in Performance
David’s results prove that efficiency isn’t luck. It’s engineering.
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Request a Free Spotlight Setup Call (normally $500) and we’ll prepare your system to measure its real conversion rate, reveal unseen sales opportunities, and estimate how much more revenue your current setup could produce on WSO. Two weeks later, you’ll receive a personal performance report that keeps updating automatically, so its insights stay accurate, forever.
Free for qualified theaters actively evaluating WSO.
Real theaters. Real numbers. Real growth.
All performance data verified directly from active WSO client systems and reviewed for accuracy.
Each figure reflects actual performance tracked inside the WSO platform.
When systems work smarter, growth stops being unpredictable.
See More Verified Results
Jay Alexander — When Precision Meets Performance
Mark Phillips — The Magic Duel Effect
Stay Ahead of the Curve
See how real theaters are performing across the country in the quarterly State of the Live Entertainment Economy.
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Data verified from live WSO theaters. Figures are verified from tracked ticket sales and reviewed quarterly for accuracy. Results vary by market and execution, but efficiency always compounds.