Most producers would call doubling results impossible,
Mark Phillips didn’t.
Free setup for qualified theaters actively evaluating WSO
We’ll show you how much more your current system could earn with the same audience and the same budget.
The Magic Duel Effect
The Magic Duel is one of Washington, D.C.’s longest-running live shows: two magicians, the audience votes, and a fiercely loyal following.
But Eventbrite capped what Mark could see, test, and recover. It processed payments but hid the performance data that drives real growth.
After switching to the Web Savvy Oracle (WSO), efficiency became his engine.
Performance Snapshot
In just six months, the results spoke for themselves.
Proof Beats Promises
✅ 2.4× Higher Sales Efficiency (ECR)
✅ 1.5× Revenue per Visitor (in 6 months)
✅ Clear visibility which ads drive real sales
Producer’s Perspective
He didn’t change the show. He changed what powered it.
"Even in this crazy economy, WSO boosted our ticket sales fast but what changed everything was seeing where my sales were coming from."
Mark Phillips, Producer, The Magic Duel
Behind the Results
From guesswork to growth.
The Challenge: The previous platform made selling simple but hid key signals. Carts were abandoned, follow-ups were manual, and tracking stopped at checkout.
The Shift: When Mark switched to WSO, the invisible became measurable and measurable became scalable.
Verified Results
After switching to WSO, The Magic Duel’s Sales Efficiency more than doubled, without changing the ad spend, team, or pricing.
Sales Efficiency (also called ECR) measures how many visitors become buyers. As an example, when that rate rises from 1% to 2%, revenue doubles with the same traffic.
Proof that efficiency isn’t about bigger budgets, it’s about smarter systems.
What Changed
WSO removed friction at checkout, re-engaged lost buyers automatically, and tied every order to its real marketing source, the kind of clarity every producer wishes they had.
Same team. Same theater. Different outcome.
Proof That Control Beats Complexity
The old platform sold tickets.
WSO built control.
Real growth begins when you finally see what’s been hidden.
Want to See What Your Numbers Could Do?
See What Your System Is Hiding
Run your Ticket Sales Diagnostic Snapshot.
Find out how efficiently your site turns visitors into buyers and how much more you could make on WSO with the same traffic.
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See Your Real Numbers, FREE
Want to know how your current platform really performs?
Request a Free Spotlight Setup Call (normally $500) and we’ll prepare your system to measure its real conversion rate, reveal unseen sales opportunities, and estimate how much more revenue your current setup could produce on WSO. Two weeks later, you’ll receive a personal performance report that keeps updating automatically, so its insights stay accurate, forever.
Free for qualified theaters actively evaluating WSO.
Real theaters. Real numbers. Real growth.
All performance data verified directly from active WSO client systems and reviewed for accuracy.
Each figure reflects actual performance tracked inside the WSO platform.
When systems work smarter, growth stops being unpredictable.
See More Verified Results
David Minkin — From Steady to Scalable
Jay Alexander — When Precision Meets Performance
Stay Ahead of the Curve
See how real theaters are performing across the country in the quarterly State of the Live Entertainment Economy.
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Data verified from live WSO theaters. Figures are verified from tracked ticket sales and reviewed quarterly for accuracy. Results vary by market and execution, but efficiency always compounds.