Web Savvy Oracle: Internet Marketing Optimization Team.


At 4.7% buyer completion, efficiency stopped being theoretical.

The system finally kept pace with the show.


This number almost never appears, even when demand looks healthy.



Clarity at Work

San Francisco Magic Theater already had demand: five shows every weekend, national visibility, and a brand audiences recognized.

When ad costs climbed, that clarity prevented waste.



Early Impact

Within four months, the change showed up in the numbers.


✅ +67% total revenue
✅ +20% more traffic
✅ 4.7% buyer completion rate at checkout



Producer’s Perspective

The show was already world-class. The system stopped getting in the way.



small photo of producer Jay Alexander

"WSO isn’t just a tool. It’s like having a team of marketers, techs, and problem solvers on speed dial who genuinely want to see you win."
Jay Alexander, Producer, San Francisco Magic Theater




What Drove the Boost?

The Challenge: Strong shows don’t need louder marketing. They need cleaner systems.

The Shift: The ceiling stopped staying hidden.

The Result: Even as costs climbed, Jay stayed ahead because his system finally worked with him, not against him.


Sales Unlocked

After switching to WSO, Jay’s checkout completion rate more than doubled while his Meta costs fell sharply.

SFMT ecommerce conversion ratio

At this scale, 4.7% is not accidental. It only appears when friction is removed.



Headroom

Jay’s results show what happens when a strong show is paired with a system that does not slow it down.


Sales Efficiency: Industry Average vs. WSO Theaters

Bar chart comparing ticket purchase conversion rates between average ticketing platforms and theaters using WSO, showing roughly three times higher completion rate for WSO systems.

Sales Efficiency is the lever. When it rises, revenue multiplies with the same audience.

Many believed their system was “fine” until they saw this.



The System

Illustrated ladder showing average revenue lift at each stage of the WSO system — checkout optimization, cart recovery, CRM automation, and ad feedback loops — modeled on a $50K per month theater.

Values modeled from verified WSO performance data. Each layer of the system adds lift. Together, they multiply revenue.


See Your Real Performance

Once you see your baseline, staying blind stops being possible.


Every theater already has an efficiency number. Most discover it was lower than they assumed. The Spotlight Report shares what your system is already enforcing before buyers reach checkout.

See your real numbers



More Proven Results from Live Theaters

Mark Phillips




Data verified from live WSO theaters. Figures are verified from tracked ticket sales and reviewed quarterly for accuracy. Results vary by market and execution, but efficiency always compounds.