In an industry where 1% is normal,
Jay Alexander hit 4.7%.
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That’s not luck. That’s clarity doing its job.
San Francisco Magic Theater was already a powerhouse: five shows every weekend, NBA half time shows, constant private events, and one of the most recognizable brands in live entertainment.
But Peek Ticketing limited what the theater could see and how far it could grow.
WSO exposed what others missed and turned flat data into strategy.
When ad costs rose and audiences wavered, precision became his edge.
The San Francisco Magic Theater’s results prove that clarity still wins, even when markets soften.
Performance Snapshot
In just four months, the system’s lift became impossible to ignore.
Proof Beats Promises
✅ +67% total revenue
✅ +20% more traffic
✅ 4.7% Sales Efficiency (nearly triple industry average)
Producer’s Perspective
The seats were full, but the numbers told a different story.
Jay delivered the magic. WSO built the machine behind it.
The result: real growth, even when others were stalling.
"WSO isn’t just a tool. It’s like having a team of marketers, techs, and problem solvers on speed dial who genuinely want to see you win."
Jay Alexander, Producer, San Francisco Magic Theater
Behind the Results
The Challenge: Strong shows don’t need louder marketing, they need cleaner systems.
The Shift: WSO exposed what was working, fixed what wasn’t, and connected ad dollars to buyers.
The Result: Even as costs climbed, Jay’s results stayed ahead because his system was built for performance.
Checkout Conversion Boost: Industry vs. San Francisco Magic Theater
After switching to WSO, Jay’s checkout completion rate more than doubled while his Meta costs fell sharply.
Sales Efficiency (also called ECR) measures what percent of visitors buy tickets. For example, if your rate rises from 1% to 4%, your revenue quadruples, without a single additional web visitor.
In an industry where 1% is average, 4.7% isn’t luck. It’s design.
Why It Worked
Jay’s success came from pairing art with precision.
WSO’s infrastructure quietly handled the details that most ticketing platforms overlook:
• One-Page Checkout: Speed and simplicity raised completion rates immediately.
• Real Ad Feedback Loops: Meta and Google optimized based on actual ticket sales, not link clicks.
• CRM Automations: Follow-ups, reminders, and cart recovery sequences turned lost visitors into repeat buyers.
These are not features. They are systems built for measurable growth.
You keep control of your data and decisions.
Proof That Excellence Still Has Headroom
Jay’s story isn’t about fixing what was broken.
It’s proof that even top-tier theaters can perform better when every system works together.
He already had the creative power. WSO unlocked the performance engine beneath it.
That’s the difference between selling tickets and building long-term growth.
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Want to know how your current platform really performs?
Request a Free Spotlight Setup Call (normally $500) and we’ll prepare your system to measure its real conversion rate, reveal unseen sales opportunities, and estimate how much more revenue your current setup could produce on WSO. Two weeks later, you’ll receive a personal performance report that keeps updating automatically, so its insights stay accurate, forever.
Free for qualified theaters actively evaluating WSO.
Real theaters. Real numbers. Real growth.
All performance data verified directly from active WSO client systems and reviewed for accuracy.
Each figure reflects actual performance tracked inside the WSO platform.
When systems work smarter, growth stops being unpredictable.
See More Verified Results
David Minkin — From Steady to Scalable
Mark Phillips — The Magic Duel Effect
Stay Ahead of the Curve
See how real theaters are performing across the country in the quarterly State of the Live Entertainment Economy.
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Data verified from live WSO theaters. Figures are verified from tracked ticket sales and reviewed quarterly for accuracy. Results vary by market and execution, but efficiency always compounds.